Therefore advertisers and publishers should consider dividing any overarching mobile business strategies, to offer a bespoke strategy for smartphone and tablet based on how your consumers are interacting with your brand across each device.Our cross-device research demonstrates that it’s rare for any consumer in this day and age to be interacting with only one device type throughout a consumer journey and therefore ensuring your strategies are fluid enough to be executed cross device is fundamental for success in today’s world of commerce.The most recent i Phone 6 plus measured 5.5 inches though is still only half the size of the average tablet, and can fit comfortably into the average pocket.Looking at our device data, it’s interesting to understand which types of products are being purchased across different device types.Over 10% of sales which started on a smartphone during the week had the initial interaction before 8am, this percentage lowered to 7% at the weekend.
It’s huge – with over 300 contributors now – and it’s great fun watching all the brands develop.
Ultimately the most important objective for any business is to reach the right customer, at the right time, and in the right place and in order to help achieve this, advertisers should relish the granular data available by each device type as individual marketing channels.
There are never disadvantages or regrets as a result of recording, analysing and drawing insights from increasing and more granular data.
Sectors such as personal banking, airlines, utilities and DIY come out top for desktop devices, so it’s no surprise that consumers do not wish to purchase larger or more costly items on a mobile device.
Top sectors for smartphone include gambling and competitions, dating, group buying, PC and video games, shortly followed by womenswear and shoes.